Marketing your serviced accommodation property is essential to attract guests and maximize your rental income. A strategic marketing approach is essential as there is increasing competition to ensure you achieve a steady flow of bookings.
Five important to market your serviced accommodation business include:
📕 Engaging Listing Descriptions: Include compelling and informative descriptions for your property listing. Highlight its amenities (In particular any unique opportunities your accommodation offers which others do not), proximity to attractions, and any special offers to entice guests to book with you.
✏ Positive Reviews and Testimonials: Encourage satisfied guests to leave reviews and testimonials on your website and booking platforms. Positive feedback builds trust and credibility, influencing potential guests’ decision-making process. It may be helpful to offer previous guests an incentive to leave a review, for example a 5% discount for future stays if they leave a review.
💰 Special Offers and Packages: Attract guests with special deals, discounts, or packages for extended stays, holidays, or special occasions. Limited-time offers can create a sense of urgency, encouraging bookings.
🤝 Local Partnerships: Collaborate with local businesses and attractions to cross-promote each other. Offer your guests exclusive discounts to nearby restaurants, entertainment venues, or tourist attractions.
📩 Email Marketing: Create a mailing list and send out regular newsletters with updates, upcoming events, and exclusive offers. Email marketing allows you to maintain connections with previous guests and encourage repeat bookings.
