Long-term guests provide a stable source of income and also contribute to the reputation and success of your serviced apartment business.
Here, we will discuss ways to attract and retain long-term guests and clients, ensuring that your serviced apartment becomes their home away from home.
1. Focus on Providing a Homely Environment
Long-term guests seek a space that feels like home, which is comfortable and convenient during their extended stay. Serviced apartments must be furnished with all the amenities needed for daily living, such as a fully equipped kitchen, comfortable furniture, high-quality linens, and essential appliances. Personal touches like artwork and plants can add warmth and a sense of homeliness to the space.
2. Offer Flexible and Competitive Pricing
Long-term guests are often budget-conscious and appreciate cost-effective options. Consider offering discounted rates for extended stays to incentivize guests to book for longer periods. Additionally, you can provide flexible pricing options, such as monthly rates, to accommodate various lengths of stay.
3. Highlight Additional Services and Amenities
Differentiate your serviced apartments by showcasing additional services and amenities that cater to long-term guests. This may include complimentary Wi-Fi, housekeeping services, and laundry facilities. Emphasize the convenience of these amenities in making their stay more comfortable and stress-free.
4. Implement a Loyalty Program
Encourage guest loyalty by introducing a rewards or loyalty program. Offer discounts, free nights, or exclusive benefits to guests who frequently choose to stay at your serviced accommodation for their long-term stays. A well-designed loyalty program can lead to repeat business and positive word-of-mouth recommendations.
5. Leverage Online Reviews and Testimonials
Positive reviews and testimonials from satisfied long-term guests can be powerful marketing tools. Encourage guests to share their experiences on review platforms and social media.
6. Market to Corporate Clients
Targeting corporate clients can be an effective way to attract long-term guests, as many professionals require extended stays for business purposes.
7. Utilize Online Booking Platforms
Make it easy for long-term guests to book their stays by listing your serviced apartments on popular online booking platforms and travel websites. Ensure that your property is accurately described with high-quality photos and detailed information about the facilities and services you offer.
